Life's A Beach Pop-Up Store at Pillow Heat
April 17 2015
The guys at Jocks and Nerds came over to our event with Pillow Heat. Heres what they had to say along with some pics of the store pre event:
"Born out of a mutual respect for classic Vans, Life’s a Beach has opened a pop-up store within Pillow Heat.
Set up by Henry Davies, Pillow Heat specialise in vintage footwear, eyewear and core skate/bmx clothing however their main passion is original Vans footwear made in the USA. Life’s A Beach was started in the late 1980s by Chicago-natives Jeff Theodosakis and brothers Mark and Brian Simo who, as a reaction against the "nut-hugging" swimwear they encountered on their trips down to the beach in Florida, built a clothing brand in California that's wild styles reflected their interests in extreme sports.
So as a result, a collaboration between the two was a "no brainer" according to Davies. The pop-up will feature all of Life’s a Beach’s Spring/Summer15 collection, alongside plenty of rare vintage Vans."
Check the full article here.